I’ve never travelled with a medium format camera before and I feared my commitment to it on this trip (to 6 destinations and 3 countries over 29 days). But it was so rewarding. And a little tiring.

Can’t wait to develop these!

All consumer brands are some balance of demand-side capabilities and supply-side capabilities:

• Demand-side = brand/acquisition-focused.

• Supply-side = supply-chain and product/innovation-focused.

Supply-side thinking mitigates risk, while demand-side thinking is what ultimately drives value.