Johnnie 俞润中

Hi, I’m Johnnie Yu, a twenty-something year old consumer investor and self-proclaimed brand nerd and futurist, currently living and working in New York City. I invest at Listen by day and sometimes make things by night.

My (investing-related) interests are in brands that operate at the intersection of consumer and culture, especially ones that rewrite conventional playbooks and operate in the counterculture. I also run an AAPI-focused consumer syndicate, Cult-Classic, and mentor consumer brands through Techstars and XRC Ventures.

Outside of investing, you can find my alter ego in my home studio. I print in my darkroom (read: repurposed bathroom) and sometimes draw and screen print. I love photographing friends and collaborating with emerging artists and fashion labels. I also enjoy cooking and hosting dinner parties with friends.

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