Johnnie Yu (俞润中)

Johnnie Yu (俞润中)

Investor @ Listen in New York, He/Him

johnnieyu.com
About

Hi, I’m Johnnie Yu, a twenty-something year old consumer investor and self-proclaimed brand nerd and futurist, currently living and working in New York City. I invest at Listen by day and sometimes make things by night.

My (investing-related) interests are in brands that operate at the intersection of consumer and culture, especially ones that participate in category creation and operate in the counter-culture. I also run a web development + design agency specializing in AI, and mentor brands through NYU and Techstars.

Outside of investing, you can find my alter ego in my home studio. I print in my darkroom (read: repurposed bathroom) and sometimes draw and screen print. I love photographing friends and collaborating with emerging artists and fashion brands. I also enjoy cooking and hosting dinner parties with friends.

Work Experience
  • 2021 - Now
    Investor Listen

    1/4 of the Listen Investment Team.

    • Select Transactions: Fable, Rugiet, Jolie, Magic Cactus
    • Initatives: Investment Listener Program (internship), Listen.codes (AI, Analytics, Automation), CRM + Internal Wiki
  • 2021 - Now
    Angel Investor Self

    Active angel investor in consumer brands:

    • Led SPVs: Nguyen Coffee Supply, Cohart, Nice Day (junzi kitchen)
    • Support checks: August, ELOREA, Omsom, Maude, Haus, Very Good Light, SELFMADE, Basic Space
    • Advisor: FirstLook
  • 2023 - Now
    Founder Cult-Classic

    Holding company of some of my personal initiatives:

    • Pragmatic: Software development firm with a focus on AI and emerging technologies, with specialization in retail/e-commerce, digital health, and edutech.
    • Science Fiction: Web design studio bridging conversion science and brand fiction to help companies establish a strong digital presence.